Search Engine Optimization
You’ve Got the Website. Now It’s Time for Traffic.
A common misconception in this business is if you build a website, you’ll automatically get flooded with new website traffic and leads overnight. Unfortunately, it just doesn’t work that way.
Generating traffic to a website takes either time, money, or a combination of both. But most business owners would rather be running their business. We’ll work with you to optimize your website for search engines, set up your Google business page, setup keyword monitoring, and create new content along the way.
It won’t happen overnight, but through consistent search engine optimization efforts over time, your website will begin to generate free traffic from search engines, resulting in new leads and customers for your business each and every month.
Search Engine Optimization Basics
Are You Doing All of These Correctly?
We’ve been doing SEO since the mid-2000s, and have helped dozens of local Louisville websites from a variety of different types of businesses climb the rankings for their keywords.
For a website to appear in search engines and move up the rankings, especially for specific keywords, there are a number of things that must first be done correctly.
- The website architecture must be set up correctly to be crawled
- The pages must be well-optimized for specific keywords
- The business must be legitimate and well-represented
- The content on the website must be fresh and relevant
- The website must be kept current and kept free of errors
- The website must load quickly and have a positive user experience
- And much more…
All of this can be daunting for an inexperienced website owner to not only figure out but also execute.
Louisville Web Nerds has been building search engine optimized websites for over a decade and is now offering a monthly service to help you build up your SEO over time, along with a whole lot of other technical SEO tasks along the way.
Here is Our Proven SEO Process
- Step 1 – Website analysis
- Step 2 – Address technical SEO issues
- Step 3 – Sitemap cleanup and submission
- Step 4 – Keyword and content research
- Step 5 – Google Business profile
- Step 6 – Local market optimization
- Step 7 – New content creation research
- Step 8 – Analytics setup and reporting
- Step 9 – Monitor and improve rankings
- Step 10 – Ongoing new content creation recommendations
Step 1 – Website Analysis
The first step is a thorough website analysis of your existing content. We’ll use several proprietary methods and software packages to analyze your website for its SEO strength, potential, and issues.
Step 2 – Address Technical SEO Issues
We’ll address any underlying technical SEO issues that you have, such as missing redirects, missing tags, duplicated content, missing or broken images, poor performance, incorrect robots.txt files, and more.
Step 3 – Sitemap Cleanup and Submission
We’ll make sure your website has a proper sitemap XML file that we can submit to search engines. We’ll then take the steps to submit this so your website pages can be discovered more quickly.
Step 4 – Keyword Research and Content Optimization
We’ll analyze the existing keywords of your site and create a list to target for your website. We’ll then optimize your current content to target these keywords more aggressively for your business. This is what we call the “low-hanging fruit” of SEO.
Step 5 – Google Business Page
We’ll set up a Google My Business profile and optimize it to your business, then walk you through the steps to begin using this to get free traffic from Google and to build trust in search engines.
Step 6 – Local Market Optimization
We’ll analyze your local market for your keywords and make sure all of the relevant steps are taken to effectively target the regions in which you operate.
Step 7 – New Content Creation Research
Using the list of keywords we identified early in the process, we’ll suggest a list of content that can be created and added to the website over time. This helps to feed the search engines what they love most – content.
Step 8 – Analytics Setup and Reporting
We will set up a variety of website and SEO tracking tools that we have premium subscriptions to in order to track your website traffic and keyword rankings. This will allow us to see what is working, and what to adjust.
Step 9 – Monitor and Improve Rankings
Based on the results from the analytics tools, we’ll monitor and make adjustments as needed to maintain current rankings and continue targeting additional keywords that are discovered along the way.
Step 10 – Maintenance and New Content
From this point, the hard setup work is done and the fun begins. We’ll continue to suggest new content that can be created to target new keywords, maintain your current rankings and technical SEO, and help your business continue to get free traffic from search engines.
How Long Does This All Take?
This process generally takes a few months to see initial results and is very front-loaded with the initial setup. Because of the nature of how SEO works, especially for newer websites, we ask for at least a 6-month commitment for this service.
The best thing about SEO is, once you lay a solid foundation, you’ll typically see lasting results for years to come, and because search engines will trust your website, each new piece of content will mean even more for your traffic.
To start working on the SEO for your website get in touch with us by clicking below.
Search Engine Optimization Pricing
- All WordPress Support Services
- Optimization for up to 10 keywords
- SEO keyword monitoring
- Location optimization
- Google Analytics Setup and Reporting
- Google Search Console Setup and Monitoring
- Sitemap Submission and Management
- Google My Business Page Setup
- All WordPress Support Services
- Optimization for up to 30 keywords
- SEO keyword monitoring
- Location optimization
- Google Analytics Setup and Reporting
- Google Search Console Setup and Monitoring
- Sitemap Submission and Management
- Google My Business Page Optimization
- Routine Content Creation Suggestions
- All WordPress Support Services
- Optimization for up to 50 keywords
- SEO keyword monitoring
- Location optimization
- Google Analytics Setup and Reporting
- Google Search Console Setup and Monitoring
- Sitemap Submission and Management
- Technical SEO Management
- Google My Business Page Posting
- Routine Content Creation Suggestions
- Content Creation Services
Search Engine Optimization services start at $299 per month. Included in this will also be everything you get in our support and maintenance plans (software updates, backups, security, 24/7 monitoring, etc), which will make sure your website stays up-to-date, fast, and secure on top of the SEO services that you’ll receive.
To get started, we’ll do a full SEO analysis of your website, then make recommendations based on this. We’ll then optimize your current pages for keywords we will research, help you build new content, and coach you through any additional tweaks that you need to make.