WordPress is great at a lot of things. Email deliverability is not one of them.
Many of the sites we build for our clients send emails in some manner. This can be from things like a free trial signup form, a quote request form, a waiver signature, a membership signup, forgot password emails, a help request form, and many other varieties.
Many web hosts are a little bit wary to send these types of emails because they don’t originate from the actual account of the email sender. They use a method called spoofing to appear as if they are sending from a specific email account.
In this manner, spoofing is completely legitmate, but spammers often use this technique for malicous reasons, which is why many web hosts have whitelists of email addresses and domains that can be used to send email.
This causes what should be perfectly fine emails to be marked as spam, blocked, or never even sent in the first place, which is obviously not a good thing for doing business, especially if you rely on your website for lead generation or automation of any kind, as many of our clients do.
Enter SendGrid
SendGrid is the global leader in email deliverability. They built their entire business around sending transactional emails such as those listed above with confidence. This is why Louisville Web Nerds is partnering with SendGrid moving forward.
SendGrid allows us to hook into their Email API to route all website-originating emails through their API, which is highly trusted and reliable, and very unlikely to be marked as spam or blocked by any email service.
For current clients, we will be making updates to send all website-originating emails through the SendGrid API in the next few weeks. For all future clients, this will be part of the on-ramp process when websites are being built or onboarded. This will be included for everyone at no additional cost.
The update has been piloted and tested well on a few of our client sites, and is fairly simple and completely invisible to users.
Website email reliability – Just another reason to do business with Louisville Web Nerds.